Sports Law

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Athletes compete for national honor in Olympic and World Cup games. But the road to these mega events is paved by big business. Circus Maximus traces the path of the Olympic Games and the World Cup from noble sporting events to exhibits of excess. It exposes the hollowness of the claims made by their private industry boosters and government supporters, all illustrated through a series of case studies ripping open the experiences of Barcelona, Sochi, Rio, and London. Zimbalist finds no net economic gains for the countries that have played host to the Olympics or the World Cup.

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An exploration of how the Olympics are organised in response to risk. This book looks at the tension between the riskiness of mega-events, attributable to their scale and complexities, and the societal, political and organisational pressures that exist for safety, security and management of risk OCo leading to changes in how the Games are governed.

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Helen Jefferson Lenskyj reports on the pre- and post-Olympic impacts from recent host cities, bribery investigations and their outcomes, grassroots resistance movements, and the role of the mass media in the controversy.

2nd Floor
From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands of people, but can also be a source of intense debate and controversy. This insightful Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries?

Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.